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In June 2001,the first four Bratz dolls, Jade, Cloe, Sasha, and Yasmin, were released to market, each attired in urban-styled fashions. The Bratz quickly gained strong popularity, becoming the number one doll brand in several countries, like in France, Spain, and Italy, and number two in the United Kingdom. The dolls won Family Fun's Toy of the Year award and TIA People's Choice Toy of the Year Award for 2001. In 2002, the Bratz became the Girls' Toy of the Year in the United Kingdom, later making a serious competition for a long-time #1 fashion doll, Barbie, and became the phenomenon worldwide.